STRATEGIC PUBLIC RELATIONS, PROTOCOL, AND TRAVEL MANAGEMENT

Course Objectives:
• Understand the role and importance of strategic public relations in organizational success
• Develop skills in protocol and etiquette for effective business and social interactions
• Gain knowledge in managing travel logistics and ensuring a seamless experience for stakeholders
Course Content:
Strategic Public Relations
• Defining public relations and its strategic importance
• Identifying stakeholders and understanding their needs
• Developing effective communication strategies
• Crisis management and reputation management
• Leveraging digital and social media platforms
Protocol and Etiquette
• Business etiquette and professional conduct
• Formal and informal dining etiquette
• Hosting and attending events and meetings
• International protocol and cultural considerations
• Nonverbal communication and body language
Travel Management
• Coordinating travel arrangements for individuals and groups
• Negotiating with travel providers and managing budgets
• Ensuring compliance with travel policies and regulations
• Providing exceptional customer service to travelers
• Utilizing technology and tools for efficient travel management

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 18th – 21st Mar, 2025
2ND BATCH: 22nd – 25th July, 2025
3RD BATCH: 18th – 21th Nov, 2025