Sustainability and PR: Using Technology to Drive Impactful Campaigns

Objectives

• Understand the role of sustainability in public relations campaigns
• Explore how technology enhances PR strategies for sustainable initiatives
• Learn to design impactful, technology-driven campaigns
• Evaluate tools and techniques for measuring campaign success

Understanding Sustainability and Its Role in PR

• The intersection of sustainability and public relations
• Key principles of sustainable communication
• Building brand reputation through sustainable campaigns

Leveraging Technology for Sustainable PR Campaigns

• Digital tools for storytelling and engagement
• Social media platforms for amplifying sustainability messages
• The role of data analytics in targeting and impact measurement

Designing Technology-Driven Sustainable Campaigns

• Integrating sustainability goals into PR strategies
• Case studies of successful tech-driven sustainability campaigns
• Steps for creating impactful campaign plans

Measuring and Enhancing Campaign Impact

• Tools for tracking sustainability outcomes
• Analyzing PR campaign performance and ROI
• Strategies for continuous improvement and scaling campaigns

DATE:
1ST BATCH: 11th – 14th Mar, 2025
2ND BATCH: 15th – 18th July, 2025
3RD BATCH: 18th – 21th Nov, 2025