The Art of Persuasive Communication: Techniques for Business Success

Objectives

• Understand the principles of persuasive communication and their applications in business.
• Develop effective strategies to influence and engage diverse audiences.
• Enhance verbal, non-verbal, and written communication skills for business success.
• Build confidence and adaptability in high-stakes communication scenarios.

Content

Foundations of Persuasive Communication

• Key elements of persuasion
• Understanding audience psychology
• Building credibility and trust
• Crafting compelling messages

Techniques for Influencing and Engaging Audiences

• Storytelling as a persuasive tool
• Emotional appeal in communication
• Tailoring messages for different stakeholders
• Overcoming resistance and objections

Mastering Verbal and Non-Verbal Communication

• Effective use of tone, pitch, and pacing
• The power of body language and gestures
• Active listening and feedback techniques
• Maintaining clarity and focus

Strategies for High-Stakes Business Communication

• Negotiation and conflict resolution skills
• Persuasive communication in presentations
• Writing impactful business proposals
• Building rapport and lasting relationships

DATE:

1ST BATCH: 14th – 17th Apr,                        2026    

2ND BATCH: 11th – 14th Aug,                    2026

3RD BATCH: 8th – 11th Dec,                         2026