The Role of Blockchain in Public Relations and Media

The Role of Blockchain in Public Relations and Media

Course Objectives

• Understand the fundamentals of blockchain technology and its potential applications in the media and public relations industries.
• Analyze how blockchain can enhance transparency, trust, and accountability in media and PR practices.
• Explore case studies of blockchain adoption in PR and media.
• Develop insights into emerging trends and challenges associated with blockchain in these sectors.

Course Content

Introduction to Blockchain and Its Basics

• Overview of blockchain technology (key concepts: decentralization, immutability, transparency).
• Core components: blocks, nodes, consensus mechanisms.
• Current state of blockchain adoption in industries.

Blockchain in Media

• Addressing fake news and media integrity through blockchain.
• Content ownership, copyright management, and digital rights.
• Case studies: Blockchain applications in journalism and digital publishing.

Blockchain in Public Relations

• Enhancing trust and transparency in PR campaigns.
• Tokenized incentives and audience engagement.
• Examples of PR firms leveraging blockchain for client campaigns.

Challenges, Future Trends, and Practical Applications

• Challenges in adopting blockchain: scalability, regulatory issues, and costs.
• Future trends: Smart contracts, decentralized PR platforms, and data verification.
• Interactive discussion: Designing a blockchain-based media or PR solution.

DATE:
1ST BATCH: 14th – 17th Jan, 2025
2ND BATCH: 20th – 23rd May, 2025
3RD BATCH: 23rd – 26th Sept, 2025