Using Data Analytics to Shape PR Campaigns

Objectives

• Understand the role of data analytics in designing effective PR campaigns
• Learn key data analysis tools and techniques for PR insights
• Use data-driven approaches to measure campaign performance and impact
• Develop actionable strategies for leveraging analytics in PR planning

Content

Introduction to Data Analytics in PR

• Importance of data in modern PR campaigns
• Types of data: qualitative vs quantitative insights
• Tools for gathering and analyzing PR data

Analyzing Audience and Market Trends

• Identifying target audiences using analytics
• Tracking audience behavior and sentiment
• Leveraging social listening tools and platforms

Data-Driven Campaign Design

• Setting measurable objectives based on data insights
• Using analytics to inform campaign messaging and channels
• Tools for predictive analysis and campaign planning

Measuring Campaign Impact and Performance

• Key performance indicators (KPIs) for PR campaigns
• Analytics dashboards and reporting tools
• Evaluating ROI and refining future campaigns

DATE:
1ST BATCH: 8th – 11th Apr, 2025
2ND BATCH: 12th – 15th Aug, 2025
3RD BATCH: 2nd – 5th Dec, 2025