Value Added Marketing: Advanced Marketing Strategies Course

Objective:
• Develop advanced marketing strategies that create added value for customers and the business
• Enhance skills in market analysis and customer segmentation
• Learn innovative approaches to branding and positioning
• Master techniques for digital marketing and social media optimization
• Improve skills in measuring and analyzing marketing performance
• Foster the ability to adapt and innovate in a dynamic marketing environment
Course Content:
Introduction to Value Added Marketing
• Understanding the concept of value in marketing
• Identifying opportunities for adding value to products and services
Advanced Market Analysis Techniques
• Conducting comprehensive market research
• Utilizing data analytics for deeper market insights
• Identifying and targeting high-value customer segments
Innovative Branding and Positioning Strategies
• Developing a unique brand value proposition
• Positioning your brand effectively in the market
• Leveraging storytelling and emotional branding
Strategic Digital Marketing
• Optimizing digital marketing channels for maximum impact
• Advanced techniques in SEO, SEM, and PPC
• Utilizing data-driven marketing strategies
Social Media Marketing Optimization
• Creating engaging content for social media platforms
• Implementing advanced social media strategies
• Measuring and analyzing social media performance
Customer Relationship Management (CRM)
• Enhancing customer experience through CRM
• Building long-term customer loyalty and retention strategies
• Utilizing CRM tools and technologies effectively
Performance Measurement and Analytics
• Setting and tracking key performance indicators (KPIs)
• Utilizing advanced analytics tools to measure marketing effectiveness
• Continuous improvement through data-driven insights
Adapting and Innovating in Marketing
• Staying ahead of market trends and changes
• Fostering a culture of innovation within the marketing team
• Case studies of successful value-added marketing strategies

FOR WHOM:
Customer Service Managers/Staff, Sales Representatives, Admin Managers/Officers, Marketers, Supervisors, Team Leaders in various segments of the organization in both the Public and Private Sectors.

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH:        6th – 9th May,                   2025      

2ND BATCH:       19th – 22nd Aug,             2025
3RDBATCH:        16th – 19th Dec,               2025