Virtual Reality (VR) and Augmented Reality (AR) in Public Relations

Objectives

• Understand the fundamentals of VR and AR technologies in public relations
• Explore innovative applications of VR and AR to enhance PR campaigns
• Learn how to create immersive and interactive experiences for target audiences
• Examine the benefits, challenges, and future trends of VR and AR in PR

Content

Introduction to VR and AR in Public Relations

• Overview of VR and AR technologies
• Differences between Virtual Reality and Augmented Reality
• The role of immersive technologies in modern public relations

Applications of VR and AR in Public Relations Campaigns

• Creating virtual events and press conferences
• Interactive storytelling for enhanced audience engagement
• Immersive product launches and brand experiences
• Using AR for interactive media, ads, and brochures

Tools and Platforms for VR and AR Implementation

• Popular VR and AR tools and platforms for PR
• Integrating VR/AR into social media and PR strategies
• Case studies of successful VR and AR campaigns

Benefits, Challenges, and Future Trends

• Benefits of VR and AR in public relations
• Addressing challenges like accessibility and cost
• Ethical considerations and audience reception
• Emerging trends and future opportunities for VR/AR in PR

DATE:
1ST BATCH: 14th – 17th Apr, 2025
2ND BATCH: 19th – 22nd Aug, 2025
3RD BATCH: 9th – 12th Dec, 2025