Effective Customer Relationship Management (CRM)

Objectives

• Understand the core principles and importance of CRM in business success.
• Learn how to implement CRM strategies to improve customer satisfaction and loyalty.
• Explore CRM tools and technologies for better customer engagement.
• Develop skills to measure and optimize CRM performance for business growth.

Content

Introduction to Customer Relationship Management

• Overview of CRM and its role in business
• Key components of CRM: people, processes, and technology
• Types of CRM: operational, analytical, and collaborative
• Benefits of CRM for businesses and customers

CRM Strategies and Implementation

• Developing a customer-centric culture
• Identifying and segmenting target customer groups
• Creating personalized communication strategies
• Building customer loyalty through CRM

CRM Tools and Technologies

• Overview of CRM software and platforms
• Integrating CRM with other business systems
• Automating customer interactions and data collection
• Leveraging social media and mobile CRM

Measuring and Optimizing CRM Performance

• Key performance indicators (KPIs) for CRM success
• Analyzing customer feedback and behavior
• Continuous improvement strategies in CRM

DATE:

1ST BATCH:        30th Mar – 2nd Apr, 2026       

2ND BATCH:      21st – 24th Jul, 2026 

3RD BATCH:       17th – 20th Nov, 2026