Objectives:
• Understand the fundamentals of airline sales and operations
• Overview of the airline industry and its key stakeholders
• Role and importance of sales and operations in the airline business
• Gain knowledge of the airline industry’s sales strategies, pricing models, and revenue management principles
• Sales channels and distribution strategies
• Pricing models and revenue optimization techniques
• Market segmentation and targeting
• Learn best practices for effective sales techniques and customer relationship management in the airline industry
• Importance of customer-centric approaches in airline sales
• Customer acquisition and retention strategies
• Loyalty programs and customer engagement initiatives
• Understand the role of technology and data analytics in airline sales and operations
• Role of technology in sales automation and efficiency
• Data-driven decision-making in revenue management
• Use of analytics tools and systems for sales forecasting and performance evaluation
• Develop skills in analyzing market trends, demand patterns, and customer behavior to optimize sales and operations strategies
• Analyzing market trends and competitive landscape
• Demand forecasting methods and techniques
• Monitoring and responding to changing customer preferences
• Explore methods for managing airline inventory, seat allocation, and flight scheduling to maximize revenue and operational efficiency
• Managing seat inventory and availability
• Flight scheduling and route planning considerations
• Optimization of aircraft utilization and resource allocation
• Learn about effective pricing strategies, including dynamic pricing, ancillary revenue optimization, and fare structuring
• Dynamic pricing models and strategies
• Ancillary revenue generation and optimization
• Fare structuring and pricing differentiation
• Understand the importance of collaboration and coordination between sales, marketing, and operations departments for seamless airline operations
• Importance of customer service in sales and operations
• Handling customer inquiries, complaints, and requests
• Delivering personalized and exceptional customer experiences
METHODOLOGY
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.
DATE:
1ST BATCH: 22nd – 25th Apr, 2025
2ND BATCH: 26th – 29th Aug, 2025
3RD BATCH: 9th – 12th Dec, 2025
25, Queen street, Alagomeji Bus Stop, Yaba, Lagos