Business Management and Technology

• What is Business Management Technology
o What is your understanding of business Management
o How are these skills different from Marketing
• How to assess current conditions for the Organisation
o Tools to evaluate the current state of the organisation
o Understanding how to conduct client analysis
• Compiling a GAP Analysis
o Understanding how to do relevant research in order to understand the current environment that the organisation finds itself in.
o Identifying the opportunities that exist internally and externally to allow the organisation to grow and meet business objectives.
• Organic vs acquisition strategies
o Learning how to grow your current client base
o Strategies to follow in order to get more revenue from your existing clients
o Understanding the process of bringing in a new client
o Strategies to implement in order to identify prospects.
o Implementing strategies to convert prospects into paying clients.
• Client retention strategies
o Cultivating a client centric culture within the organisation
o Committing to minimum service levels as an organisation
o Implementing strategies to ensure client are engaged
• Client Relationship Development
o What is Client Relationship Management?
o Practical ways of implementing at CRM
• Individual profile development
o Defining your personal brand
o Tools to implement in order to raise your personal profile
o The importance of networking
• Leveraging social media for business development efforts
o The evolution of Social Media
o Social media as a business imperative
o Which platforms to use for promoting your organisation
• Importance of content development and PR activities
o Content is King
o Engaging journalists and building relationships
• Stumbling blocks to Business Development
o Internal
o External
• Support initiatives from the Marketing Department
o How can Marketing support your efforts
o Acquiring intelligence and channeled findings into the organisation
o Soft touches.
FOR WHOM:
Human Resources Managers, Admin Managers, Senior Managers, Directors, Admin Officers and others who perform related functions.

1ST BATCH: Tuesday, March 10, 2026 — Friday, March 13, 2026.

2ND BATCH: Tuesday, June 30, 2026 — Friday, July 3, 2026.

3RD BATCH: Tuesday, October 27, 2026 — Friday, October 30, 2026.

The training methodology integrates lectures, interactive discussions, collaborative group exercises, and
illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical
experience, emphasizing the application of learned techniques. This approach ensures that attendees return
to their professional environments equipped with both the competence and self-assurance to effectively
implement the acquired skills in their responsibilities.