Advanced Revenue Management in Hospitality

• Understand advanced concepts of revenue management in hotels and hospitality businesses
• Learn strategies to optimize pricing, inventory, and distribution channels
• Explore forecasting, demand analysis, and performance measurement techniques
• Develop skills to maximize revenue, profitability, and market competitiveness

COURSE CONTENT

Introduction to Revenue Management

• Definition and importance of revenue management
• Key principles and objectives
• Revenue management in different hospitality segments
• Trends and innovations shaping the industry

Demand Forecasting and Analysis

• Understanding market demand and customer behavior
• Historical data analysis and trend identification
• Forecasting tools and techniques
• Segmenting customers for effective pricing strategies

Pricing Strategies and Optimization

• Dynamic pricing and yield management
• Price elasticity and competitive positioning
• Seasonal, event-based, and group pricing strategies
• Implementing promotional and discount strategies

Inventory and Distribution Management

• Managing room inventory and booking allocations
• Channel management (OTA, direct booking, GDS)
• Overbooking and capacity management
• Strategies for maximizing occupancy and revenue

Performance Measurement and KPIs

• Key revenue management metrics (RevPAR, ADR, Occupancy rate)
• Monitoring and analyzing financial performance
• Benchmarking and competitive analysis
• Adjusting strategies based on performance data

Strategic Revenue Management Planning

• Integrating revenue management with overall business strategy
• Cross-department collaboration (sales, marketing, operations)
• Long-term revenue growth and profitability planning
• Continuous improvement and adaptive strategies

DATE:

1ST BATCH:        21st – 24th Apr, 2026       

2ND BATCH:       11th – 14th Aug, 2026 

3RD BATCH:     15th– 18th Dec, 2026