Complete Course for Marketing, New Marketing and Non-Marketing Professionals

Objective:
• Gain a comprehensive understanding of the fundamental concepts and principles of marketing.
• Develop practical skills and strategies essential for effective marketing in today’s business environment.
• Equip yourself with the knowledge to contribute effectively to marketing initiatives, whether in marketing roles or cross-functional teams.
Course Content:
Fundamental Concepts of Marketing
• Overview of marketing and its role in business
• Understanding customer needs and wants
• The marketing mix (4Ps): Product, Price, Place, Promotion
Market Research and Consumer Behavior
• Conducting market research
• Analyzing consumer behavior and preferences
• Segmentation, targeting, and positioning strategies
Digital Marketing Basics
• Introduction to digital marketing
• Website optimization and SEO basics
• Social media marketing fundamentals
Branding and Positioning
• Building strong brands
• Brand positioning and differentiation strategies
• Brand management and brand equity
Marketing Communication
• Integrated marketing communication (IMC)
• Advertising and public relations basics
• Content marketing and email marketing
Sales and Marketing Alignment
• Overview of sales and marketing alignment
• Strategies for collaboration between sales and marketing teams
• Customer relationship management (CRM) basics
Ethical and Legal Aspects of Marketing
• Ethics in marketing practices
• Understanding legal considerations in marketing
• Consumer protection and privacy laws
Measuring Marketing Effectiveness
• Key performance indicators (KPIs) in marketing
• Metrics for measuring marketing campaigns
• Using analytics to improve marketing efforts
Emerging Trends in Marketing
• Overview of current and future trends in marketing
• Innovations in digital marketing and technology
• Sustainability and ethical marketing practices

FOR WHOM:
Marketing & Sales Personnel

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:

1ST BATCH:        6th – 9th May,                   2025      

2ND BATCH:       19th – 22nd Aug,             2025

3RD BATCH:       16th – 19th Dec,               2025