Corporate Strategy and Value Innovation

Corporate Strategy and Value Innovation

OBJECTIVES
• Identify and understand the most common corporate strategies and be able to analyse the benefits of each
• Identify low cost or market differentiation strategies that will improve efficiencies for your entire organisation and understand the costings involved in each
• Roll out your strategy and understand the implications at each stage of the process
• Fully integrate an appropriate strategy based on value innovation which will be of benefit to your organisation
• Appreciate the opportunities contained within the Blue Ocean Strategy and have developed your plan for moving your business forward into potential new areas
• Feedback to colleagues and decision-makers how to adjust the strategies of their departments accordingly to fit in with the corporate plan

CONTENT
Corporate Strategy and Value Innovation
• Looking at the three strategic questions of Mission, Environment and Vision
• A greater understanding of the process and focus on value innovation
• A high-level overview of the role of corporate strategy

Porter’s Competitive Strategies
• An in-depth look at the current competitive strategies based on Porter’s Five Generic Insights
• Identifying and understanding the benefits and limitations of each of these
• Considering the possibilities of more innovative strategies

Value Innovation
• Greater insight into the importance and the fundamentals of the cost-based analysis
• Considering low-cost options for a competitive advantage and identifying where the opportunities for this exist within your market
• Converting savings into profits and including such innovations in corporate strategy going forward
• Looking in great detail at the entire supply chain and establishing key points for value innovation at each crucial stage
• How to identify and measure success within value innovation in your own company

Competitive Advantage and Market Differentiation
• Covering in detail the importance of successful market differentiation strategies and how to incorporate these with your overall strategy
• Identify the competitive advantage between differentiation, low cost and best cost strategies
• Analysing how best to maintain and sustain market differentiation and the benefits this will bring for your company
• Looking in-depth at all possible differentiation strategies and brainstorming which ones are most suited based on your requirements

Focused Cost Leadership Strategies
• Looking in-depth at the Focused Cost Strategies within the five generic strategies
• Comparing the advantages and disadvantages of each based on real-world case studies
• Understanding how to define what success will look like for your organisation in each of these areas, and how to build these milestones into your corporate strategy
• Identifying the circumstances and situations where these types of strategies would be most advantageous

Introduction to Blue Ocean Strategy
• A high-level look at the innovation of the Blue Ocean Strategy and how it can be used to best effect within different industries and types of business
• In-depth analysis of Blue Ocean vs Red Ocean strategies and how to identify which ocean you are in
• Looking at the key principles of Blue Ocean Strategy and how it is revolutionising the modern competitive landscape

Blue Ocean Canvas
• Practical insights into the Blue Ocean canvas and a whole host of other analytical tools to help you with developing a solid value innovation plan
• Understanding the use of the action frameworks and the value curves and how to apply these to your requirements
• A deeper understanding of value innovation as it relates to the Blue Ocean Strategy

Designing your Corporate Strategy
• Using everything you have learned to develop your own corporate strategy and value innovation plan
• Greater understanding of your current market and potential market opportunities
• Designing a plan that will consider new areas of growth and profitability and developing a strategy for implementing this within your organisation.

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 4th – 7th Feb, 2025
2ND BATCH: 27th – 30th May, 2025
3RD BATCH: 16th – 19th Sept 2025