Objectives:
• Understand the core strategies and tools used in digital content marketing
• Develop skills to create, curate, and distribute effective digital content
• Learn how to analyze and measure the success of content marketing efforts
• Gain insights into the latest trends and best practices in digital content marketing
Course Content:
• Introduction to Digital Content Marketing and Social Media Marketing
• Explore the fundamentals of digital content marketing and its role in social media strategies.
• Content Creation and Curation
• Learn how to create engaging and relevant content for different platforms.
• Understand the importance of curating content to enhance brand visibility and engagement.
• Digital Assets
• Discover the various digital assets used in content marketing and how to leverage them effectively.
Who Can Attend:
• Professionals looking to enhance their skills in digital content marketing
• Marketing professionals seeking to improve their content creation and distribution strategies
• Business owners aiming to optimize their digital marketing efforts through effective content strategies
Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities
.
DATE:
1ST BATCH: 13th – 16th May, 2025
2ND BATCH: 25th- 28th Nov, 2025
25, Queen street, Alagomeji Bus Stop, Yaba, Lagos