EFFECTIVE BUSINESS DEVELOPMENT

Course Fee:

₦270,000.00

Course Overview

Course Objectives:
• Understand the fundamentals of effective business development
• Develop strategies for identifying and targeting potential clients
• Learn techniques for building and maintaining strong client relationships
• Gain skills in negotiation, proposal writing, and closing deals
• Explore best practices for managing a successful business development pipeline
Course Content:
Introduction to Business Development
• Definition and importance of business development
• The role of business development in organizational growth
Identifying Target Clients
• Conducting market research and competitor analysis
• Segmenting the market and defining ideal client profiles
• Prospecting and lead generation techniques
Building Client Relationships
• Effective communication and active listening skills
• Developing a consultative sales approach
• Fostering trust and credibility with clients
Negotiation and Proposal Writing
• Negotiation strategies and techniques
• Crafting compelling proposals and presentations
• Handling objections and closing deals
Managing the Business Development Pipeline
• Developing a structured sales process
• Tracking and analyzing key performance metrics
• Continuous improvement and adapting to market changes
Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.