Enhancing HR Management through Public Relations and Corporate Communications Skills

Enhancing HR Management through Public Relations and Corporate Communications Skills
Objective:
The objective of this course is to equip HR managers with essential public relations (PR) and corporate communications skills to effectively manage internal and external communication within the organization. Participants will learn how to strategically utilize PR techniques to enhance employer branding, employee engagement, and organizational reputation. By the end of the course, HR managers will be proficient in leveraging communication strategies to attract and retain talent, manage crises, and foster positive relationships with stakeholders.
Course Content:
Introduction to Public Relations and Corporate Communications
• Understanding the role of PR in HR management
• Importance of effective communication in organizational success
Strategic Communication Planning
• Developing communication objectives aligned with HR goals
• Creating communication strategies for various HR initiatives
Internal Communication Strategies
• Techniques for effective internal communication within the organization
• Building a culture of transparency and trust through communication
Employer Branding and Employee Engagement
• Utilizing PR to enhance employer brand reputation
• Strategies for engaging employees through communication channels
Crisis Communication Management
• Preparing for and managing communication during crises and emergencies
• Maintaining transparency and credibility during challenging situations
Media Relations and Public Speaking
• Interacting with the media effectively to convey organizational messages
• Developing public speaking skills for HR-related presentations and events
Stakeholder Engagement and Relationship Management
• Identifying and prioritizing key stakeholders in HR communication
• Building and maintaining positive relationships with stakeholders
Measuring and Evaluating Communication Effectiveness
• Implementing metrics and tools to measure the impact of HR communication
• Continuous improvement through feedback and analysis
FOR WHOM:
Human Resources Managers, Admin Managers, Senior Managers, Directors, Admin Officers, Head of Departments and others who perform related functions.

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 25th – 28th Mar,2025
2ND BATCH: 8th – 11th July,2025
3RD BATCH: 4th – 7th Nov,2025