Hotel Marketing and Sales Training

Objectives:
• Understand the fundamentals of marketing and sales in the hotel industry
• Learn effective strategies for promoting hotels and increasing sales
• Develop skills to create successful marketing campaigns and boost revenue
Course Content:
• Introduction to Hotel Marketing and Sales
• Overview of the hospitality industry
• Importance of marketing and sales in hotels
• Marketing Strategies for Hotels
• Digital marketing techniques
• Branding and positioning
• Customer relationship management
• Sales Techniques in the Hotel Industry
• Sales process and negotiation skills
• Revenue management strategies
• Cross-selling and upselling tactics
• Promotional Campaigns and Advertising
• Creating compelling marketing materials
• Social media marketing for hotels
• Measuring the effectiveness of marketing campaigns
• Customer Service and Guest Experience
• Importance of customer satisfaction in marketing
• Building guest loyalty through exceptional service
• Trends in Hotel Marketing and Sales
• Emerging technologies in the hospitality industry
• Sustainable practices in hotel marketing
• Adapting to changing consumer preference

FOR WHOM:
Sales Representative, Marketers, Managers, Heads of Departments, Sales Executive and other who perform related functions

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities

DATE:
1ST BATCH:        14th – 17th Jan, 2025     

2ND BATCH:       20th – 23rd May, 2025
3RDBATCH:        23rd – 26th Sept, 2025