Course Objectives:
• Understand the importance of effective communication during incidents and crises
• Develop skills to communicate clearly, concisely, and confidently in high-pressure situations
• Learn techniques to manage stress and emotions while communicating
• Acquire strategies to engage with various stakeholders, including the media, during incidents and crises
• Enhance the ability to deliver clear and impactful messages to the public and affected parties
Course Content:
Introduction to Incident and Crisis Communication
• Definition and characteristics of incidents and crises
• The role of communication in incident and crisis management
Fundamentals of Effective Communication
• Active listening and empathetic communication
• Verbal and non-verbal communication skills
• Adapting communication style to different audiences
Incident and Crisis Communication Planning
• Developing a communication plan for potential incidents and crises
• Identifying key stakeholders and their communication needs
• Establishing communication protocols and procedures
Communicating During an Incident or Crisis
• Gathering and verifying information
• Crafting clear and concise messages
• Delivering messages to various stakeholders
Media Relations and Public Communication
• Interacting with the media during incidents and crises
• Conducting effective press conferences and interviews
• Using social media for incident and crisis communication
Communicating with Affected Parties
• Providing information and support to those directly affected
• Handling sensitive situations with care and empathy
• Addressing concerns and managing expectations
Stress Management and Self-Care
• Recognizing and managing stress during incidents and crises
• Techniques for maintaining composure and resilience
• Importance of self-care for communication professionals
Post-Incident and Crisis Communication
• Evaluating the effectiveness of communication efforts
• Identifying lessons learned and areas for improvement
• Communicating progress and resolution to stakeholders
FOR WHOM:
Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.
DATE:
1ST BATCH: 13th – 16th May, 2025
2ND BATCH: 16th – 19th Sept, 2025
3RD BATCH: 16th – 19th Dec, 2025
25, Queen street, Alagomeji Bus Stop, Yaba, Lagos