Marketing Strategies and Planning: Essential Techniques for Business Growth

Objective:
• Understand the fundamental principles of marketing strategies and planning.
• Learn how to develop effective marketing strategies to achieve business objectives.
• Gain practical skills in creating comprehensive marketing plans to drive growth and profitability.
Course Content:
Fundamentals of Marketing Strategies
• Understand the role and importance of marketing strategies in achieving business goals.
• Explore different types of marketing strategies and their applications in various industries.
Market Analysis and Research
• Conduct market analysis to identify target markets, customer segments, and competitors.
• Learn how to use market research to inform marketing strategies and decision-making.
Consumer Behavior and Insights
• Understand consumer behavior and its impact on marketing strategies.
• Use consumer insights to develop targeted marketing campaigns and messaging.
Marketing Mix (4Ps)
• Explore the elements of the marketing mix: Product, Price, Place, and Promotion.
• Learn how to develop a balanced marketing mix to meet customer needs and achieve competitive advantage.
Digital Marketing Strategies
• Learn about digital marketing channels and their role in modern marketing strategies.
• Develop digital marketing strategies including SEO, SEM, social media marketing, and email marketing.
Brand Strategy and Positioning
• Understand brand strategy and its importance in creating a unique market position.
• Learn how to develop and implement brand positioning strategies to differentiate your products or services.
Integrated Marketing Communications (IMC)
• Explore the concept of Integrated Marketing Communications (IMC).
• Develop an IMC plan to ensure consistent messaging across all marketing channels.
Budgeting and Resource Allocation
• Learn how to budget and allocate resources effectively for marketing activities.
• Understand the financial implications of marketing strategies and their impact on business profitability.
Measuring and Evaluating Marketing Performance
• Identify key performance indicators (KPIs) to measure the effectiveness of marketing strategies.
• Learn how to analyze marketing data and adjust strategies based on performance insights.
Marketing Strategy Implementation
• Develop a step-by-step approach to implement marketing strategies effectively.
• Understand the importance of monitoring and adjusting strategies to respond to market changes.

FOR WHOM:
Marketing & Sales Personnel

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:

1ST BATCH:        11th – 14th Mar,               2025      

2ND BATCH:       24th – 27th June,              2025

3RD BATCH:       21st – 24th Oct,                 2025