Navigating PR in the Age of Digital Disruption

Objectives

• Understand the impact of digital disruption on public relations
• Learn strategies to adapt PR practices to digital trends
• Explore tools and techniques for managing online reputation and engagement
• Develop skills for effective storytelling and PR campaigns in a digital world

Content

Understanding Digital Disruption in Public Relations

• Definition and key drivers of digital disruption
• Changing media landscape and audience behavior
• Impact of social media and real-time communication on PR

Strategies for Adapting PR to Digital Trends

• Leveraging digital platforms for PR campaigns
• Incorporating influencer marketing and digital partnerships
• Using data analytics to inform PR strategies

Tools for Managing Online Reputation and Engagement

• Monitoring tools for online reputation management
• Techniques for handling PR crises in the digital space
• Best practices for audience engagement and brand positioning

Effective Storytelling and PR Campaigns in the Digital Age

• Crafting compelling stories for digital audiences
• Integrating multimedia content (videos, graphics, and blogs)
• Measuring the success of digital PR campaigns

DATE:
1ST BATCH: 2nd – 4th Apr, 2025
2ND BATCH: 5th – 8th Aug, 2025
3RD BATCH: 25th- 28th Nov, 2025