Sales and Marketing Management

Objective:
• Equip participants with comprehensive knowledge and skills in sales and marketing management.
• Provide practical insights and strategies to enhance sales performance and marketing effectiveness.
• Foster a deeper understanding of customer behavior and market dynamics.
Course Content:
Sales Management
• Sales Planning and Strategy
o Developing sales strategies aligned with business goals
o Setting sales targets and forecasting
• Sales Techniques and Skills
o Sales prospecting and lead generation
o Sales negotiation and closing techniques
o Relationship management and customer retention
• Sales Team Management
o Recruiting, training, and motivating sales teams
o Performance management and evaluation
Marketing Management
• Marketing Strategy
o Developing marketing plans and campaigns
o Market research and analysis
o Competitor analysis and positioning
• Digital Marketing
o Understanding digital marketing channels (SEO, SEM, social media, email marketing, etc.)
o Digital marketing strategy and implementation
• Brand Management
o Building and managing brand equity
o Brand positioning and differentiation
o Brand communication and advertising
Customer Relationship Management (CRM)
• Understanding Customer Behavior
o Customer segmentation and targeting
o Customer lifecycle management
• CRM Systems and Tools
o Implementing and managing CRM systems
o Using data analytics for customer insights and decision-making
Strategic Sales and Marketing
• Integrated Sales and Marketing
o Aligning sales and marketing strategies
o Collaborating across departments for seamless customer experience
• Sales Forecasting and Budgeting
o Techniques for sales forecasting and budget allocation
o ROI measurement and analysis
Ethics and Legal Aspects
• Ethical Considerations
o Ethical issues in sales and marketing
o Building trust and transparency
• Legal Aspects
o Compliance with laws and regulations (consumer protection, data privacy, etc.)
FOR WHOM:
Marketing & Sales Personnel

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:

1ST BATCH:        11th – 14th Mar,               2025      

2ND BATCH:       24th – 27th June,              2025

3RD BATCH:       21st – 24th Oct,                 2025