Navigating Public Relations in the Digital Age

Course Objectives:
• To understand the evolution of public relations in the digital landscape
• To develop strategies for effective communication in a rapidly changing environment
• To leverage digital tools and platforms for public relations success
Understanding the Digital Landscape
• The impact of digital technology on public relations
• The rise of social media and its influence on public opinion
• The role of influencers and user-generated content in shaping public perception
Digital Communication Strategies
• Crafting compelling digital content for diverse audiences
• Building and maintaining online reputation
• Crisis communication in the digital age
Leveraging Digital Tools and Platforms
• Social media management and analytics
• Content creation and curation for digital channels
• Measuring the effectiveness of digital public relations campaigns
The Future of Public Relations
• Emerging trends and technologies in digital public relations
• The importance of data-driven decision making in public relations
• Building a digitally savvy public relations team

FOR WHOM:
Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

Methodology
The training methodology integrates lectures, interactive discussions, collaborative group exercises, and illustrative examples. Participants will acquire a blend of theoretical insights and hands-on practical experience, emphasizing the application of learned techniques. This approach ensures that attendees return to their professional environments equipped with both the competence and self-assurance to effectively implement the acquired skills in their responsibilities.

DATE:
1ST BATCH: 18th – 21st Mar, 2025
2ND BATCH: 22nd – 25th July, 2025
3RD BATCH: 18th – 21th Nov, 2025