Lean Startup Methodology: Testing Business Ideas

Objectives

• Understand the core principles of the Lean Startup methodology.
• Learn how to test business ideas using minimal resources.
• Explore methods for validating product-market fit.
• Develop skills to pivot or persevere based on feedback and data.

Content

Introduction to Lean Startup Methodology

• Overview of Lean Startup principles
• The build-measure-learn feedback loop
• Importance of validated learning
• Key concepts: Minimum Viable Product (MVP), pivot, and iteration

Designing and Testing Business Hypotheses

• Defining business assumptions and hypotheses
• Creating experiments to test assumptions
• Techniques for rapid prototyping and MVP development
• Collecting and analyzing feedback from early adopters

Validating Product-Market Fit

• Understanding product-market fit and its importance
• Methods for measuring customer interest and demand
• Analyzing customer feedback to refine product offerings
• Iterative design and development based on testing

Making Data-Driven Decisions and Pivoting

• Using metrics to evaluate business ideas
• Analyzing key performance indicators (KPIs) for startup success
• Understanding when to pivot or persevere
• Strategies for scaling once product-market fit is achieved

DATE:

1ST BATCH: 14th – 17th Apr,                        2025    

2ND BATCH: 19th – 22nd Aug,                    2025

3RD BATCH: 9th – 12th Dec,                         2025