Leveraging AI to Measure PR Impact and ROI

Objectives

• Understand the role of AI in analyzing PR performance and ROI
• Explore AI tools for real-time data collection and analysis
• Learn techniques for measuring PR outcomes and audience engagement
• Utilize AI-driven insights to improve PR strategies and decision-making

Introduction to AI in PR Measurement

• Overview of AI applications in PR
• Key metrics for measuring PR impact and ROI
• Benefits of using AI for PR analysis

AI Tools and Technologies for PR Impact

• AI-driven tools for media monitoring and sentiment analysis
• Real-time data tracking and audience engagement tools
• Automation of PR reporting and dashboards

Measuring PR Outcomes with AI

• AI techniques for tracking brand mentions and reach
• Evaluating audience sentiment and media impressions
• Calculating ROI using AI-powered analytics

Enhancing PR Strategies with AI Insights

• Leveraging AI data for decision-making and strategy optimization
• Identifying trends and patterns for proactive PR campaigns
• Case studies of successful AI-driven PR measurement

DATE:
1ST BATCH: 11th – 14th Mar, 2025
2ND BATCH: 22nd – 25th July, 2025
3RD BATCH: 18th – 21th Nov, 2025